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Did You Know

• The median age of radio listeners in our area is 53 (Nielsen).

• People over 50 are responsible for almost half of all consumer spending in the U.S. (Nielsen).

• If Americans over 50 were a nation, they’d be the third-largest economy in the world (AARP).

• People over 50 buy 62% of all new cars (Polk).

• People 75-to-dead buy more new cars than people 18-34 (Polk).

• People over 50 control about 70% of the financial assets of the US and have about 80% of the savings (Nielsen).

• People over 50 dominate 94% of all CPG categories (AARP).

• People over 50 buy half of all computers (AARP).

• People over 50 have 3 times the net worth of younger adults (AARP).

• Baby Boomers are the internet’s largest demographic constituency (Nielsen).

• Yet, people over 50 are the target for 5% of all advertising (Nielsen).

• Nielsen says they are “The most valuable generation in the history of marketing”.

• Forbes says they are “The most ignored wealthy people in the history of marketing”.

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