Station Profile


taylor swift no 3dFormat & Call Letters

Adult Contemporary - WHLG Coast 101.3

Format Description

Coast 101.3 plays Today's Hits from the '80s, '90s, and 2K.

Coast 101.3 is the #1 one local influential radio station on the Treasure Coast targeting the affluent 25 to 54 and the 35- to 64 demographic.

Coast 101.3 can help grow your business, move products, create brand development, get traffic, and keep your business top of mind with affluent consumers. 

Coast 101.3 has a wide coverage area from North Palm Beach to Vero Beach. 

At Coast 101.3 our music format is designed to deliver adults by featuring the greatest artists without the hard edge. Our music mix features a perfect blend of hits from the 8Os, the 90s, and 2000s. 

Coast 101.3 continues to dominate in its target demo. Coast 101.3 can help your business reach the important 25 to 54 and 36 to 64 demo. It's the upscale adult audience advertisers want to connect with during the important buying cycle.

Coast 101.3 targets women making it a must-buy for advertisers looking to reach this important demographic. The adult female consumer is one of the most lucrative groups for local retailers and businesses to reach.

Coast 101.3 is the station everyone can agree on at home, at work, and in the car!. Coast 101.3 is welcomed in professional offices, restaurants, and retail stores. Coast 101.3 is a very strong At Work format.

ed sheeran

Target Audience: Coast 101.3 targets consumers with a high disposable income. We're the perfect platform for advertisers to feature their products and services on the air to reach active affluent adults.

Artist Profile: Coast 101.3 is full of great hits from core artists like Train, Katy Perry, Bon Jovi, Genesis, Hall & Oats, Adele, Fleetwood Mac, Eagle, Sheryl Crow, Phil Collins, Michael Jackson, Maroon 5, Justin Timberlake, Pink, Journey, Selena Gomez, Colbie Caillat, One Direction, Rihanna, Mariah Carey, Rob Thomas, Billy Joel, Elton John, Pink, Ed Sheeran, Jason Mraz, Kelly Clarkson, Journey, Shawn Mendes, Red Hot Chili Peppers, Toto, Rod Stewart, The Goo Goo Dolls, Nickelback, Matchbox Twenty, Bruno Mars, Rick Springfield, Coldplay, One Republic, Lady Gaga and Cyndi Lauper.

Get exposure to thousands of affluent customers each week with Coast 101.3.

Demographic Profile

woman 21Coast 101.3 listeners have spending power.

Age: Coast 101.3 targets adults in the prime 25 to 64 demographic. Approximately:

- 10% of Adult Contemporary listens in America are between the ages of 25 to 34.
- 15% of Adult Contemporary listens in America are between the ages of 35 to 44.
- 25% of Adult Contemporary listens in America are between the ages of 45 to 54.
- 20% of Adult Contemporary listens in America are between the ages of 55 to 64.

Gender: Females 12+ favor the Coast 101.3. Approximately 60% of Coast 101.3 listeners are female, 40% are male.


Audience — Coast 101.3 listeners:

-  Are in the 25-64 demographic.
-  Are college-educated professionals.
- The majority own homes and have children.
- Listeners rank high in household income.

Household Income: Coast 101.3 listeners have high earning power. Over 60% of Coast 101.3 listeners have an income of more than $50,000 a year. 

woman 23Household Income: Coast 101.3 listeners have high earning power. Approximately:

- 35% of Adult Contemporary listeners in America have an income of over $75,000.
- 25% of Adult Contemporarylisteners in America have an income of $50,000 - $74,999.
- 25% of Adult Contemporary listeners in America have an income of $25,000 - $49,999.

Occupation: Coast 101.3 targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

Education: Coast 101.3 listeners are well educated. Over 65% of Coast 101.3 listeners have attended college. Approximately:

couple 38- 30% Completed college or more.
- 35% Have completed some college.
- 30% Completed high school.

InvestmentsCoast 101.3 targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

ActivitiesCoast 101.3 attracts listeners who actively participate in exercise and fitness, biking, golfing, gardening, and hiking. 

Coast 101.3 listeners enjoy going out to music concerts, sporting events, bars, and restaurants.

Coast 101.3 listeners are in their prime earning and spending years.

Lifestyle Profile

Coast 101.3 targets affluent homeowners. 71% of Coast 101.3 listeners own a home. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years:

construction 10- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

Coast 101.3 listeners are huge shoppers with purchasing power.

Coast 101.3 Listeners

Coast 101.3 format allows advertisers to reach a large consumer group that can’t be reached with any other station.

couple 18- Purchased a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, and HDTVs.
-  Are big consumers of furniture, mattresses, major appliances, and automobiles.
- Purchase fine and costume jewelry, cosmetics, perfume, and skincare products.
- Enjoyed going out to restaurants often every month. Almost 90% went out in the past month.
- Purchased men and women's clothing, children's clothing, men's and woman's shoes, and accessories.

Coast 101.3 listeners are in their prime income and spending years.

Here's Why Coast 101.3 Targets Women

woman shopping 11080% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women.
61% of all electronics purchases are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.

Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

We Target The Most Powerful Demographic Force In American History

Every year, the U.S. Consumer Expenditure Survey shows adults 55-64 outspend the average consumer in nearly every category, from food, household furnishing, entertainment, personal care, gifts, etc.

dayton 126

- Boomers will make-up HALF of the entire U.S. population.

- Boomers control HALF of the nation’s aggregate household spending.

- Adults 50+ will continue to be the most powerful consumers in the marketplace. 

-The US Census shows the senior age group is for the first time the largest in terms of size and percent of the population in the U.S.

-Over the next 30 years, the 65+ population will be larger than the younger generations.

-The 50+ population has $2.4 trillion in annual income, which accounts for 42% of all after-tax income in the U.S. (Consumer Expenditure Survey).

couple 37-Boomers and seniors have a net worth 3x that of younger generations (Economic Policy Institute).

-Baby boomers account for nearly $230 billion, or 55% of consumer packaged goods sales (Nielsen).

-Boomers spend $157 billion on trips every year (NextAvenue).

-Americans 50+ account for half of all consumer spending.

-Boomers outspend younger adults online 2:1 on a per-capita basis (Forrester).

Coast 101.3 delivers listeners with a high disposable income in their prime spending years.

Start Your Day With McKay In The Morning On Coast 101.3

Join Larry McKay weekday mornings with great music from the ’80s, ’90s, and the 2000s for your Treasure Coast commute.

coast studio2

His past 26 years of radio have been in Florida. Family and true friends iii are what Larry treasures the most. He loves living near the water and the activities that come with it.

Being a broadcaster for over 30 years has been Larry's number one passion. So when you hear him on Coast 101.3 you'll know he's doing what he loves best. Larry cherishes living the Treasure Coast lifestyle. 

Larry's Show includes the latest pop-culture, lifestyle news, and silly stories form everyday life. You'll also hear Treasure Coast Events - Fun Random Facts - The Nearly Impossible Question of the Day at 7:30 AM - The Treasure Coast Workday Kickoff - Office of the Week & Month.Get up to the minute traffic and weather throughout each weekday morning to help you get to work.

Wake up to McKay in the Morning weekday 5 AM to 10 AM on Coast 101.3.

Coast 101.3 Coverage Map
Bigger Signal, Bigger Coverage Area, More Listeners


To Learn More How Radio Can Help
Grow Your Business Click Here




tile get-the-report-free


thumbs cropped

Find out about our cost saving packages and current advertising specials.

For more info Click here



Considering radio? Would you like to hear a FREE demo radio commercial designed to help grow your business?  Our marketing specialists will write, produce, and voice a custom commercial for your business and email it to you, for FREE, no strings attached.

For more info click here.


img shoppers-cropped

If you're looking to quick start sales we can help. We offer a number of affordable marketing packages designed to help you grow your business.

For more info: Click here


banner about-us

As members of the community we feel it's important to support our local small businesses. Together we can build a better community!

For more info: Click here